How emerging market investors' value competitors' customer equity: Brand crisis spillover in China
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2016
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2015.12.068